Spotify Premium has rolled out ‘feel the music’, to bring music creation moments to the forefront and listeners closer to their favorite artists.
The film spotlights music trio Shankar-Ehsaan-Loy and delves into the behind-the-scenes creation of their 2001 hit 'Dil Chahta Hai,' taking viewers on a journey through the making of the title track.
Neha Ahuja, director, head - marketing, Spotify India, said, "Music making is an art that takes numerous hours, practice sessions, artists, instruments, and emotions. As listeners, we come to love that music and artist but often do not know the effort that went into making that song - the passion, the hard work, the love, the pain. The new Spotify Premium campaign,‘feel the music’, is about that creative process, so that listeners truly feel connected to the songs in the best way possible."
The campaign will be rolled out on digital, cinema and OOH.