Spotify has released a campaign to once again showcase playlists available on the platform.
Conceptualised by Leo Burnett, the campaign consists of a film each featuring Anil Kapoor and Nagurjuna.
The film featuring Kapoor is currently on air. It shows him asking his daughter to download some Bollywood tracks from yesteryear. The girl tells him that he has access to these songs on his phone thanks to playlists on the Spotify app. Kapoor is left stunned by the number of songs on the playlist. Excitedly he tells his children, it's time for him to celebrate Valentine's Day. His son reminds him that the day is celebrated in February to which Kapoor responds that 'when you're married to a Gupta, everyday is Valentine's Day'.
Neha Ahuja, head of marketing - India, Spotify, said, “Listeners often know the first few songs they want to listen to, and then they ask friends and family around on which song to play next. Playlists provide a seamless audio experience that cuts out this friction, and with a simple press and play, there are many songs lined up without any other human intervention. No matter the age or location, music lovers are always looking for ways in which they can make music an intrinsic part of their daily lives.”
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