Eyewear discovery brand Spexmojo.com, has launched a campaign titled ‘See the difference’, to educate viewers about how to buy their spectacles the right way. Conceptualised by 82.5 Communications, the films show people that they can avail the best offers from Spexmojo.com, in terms of quantity and quality.
The films promote the brand’s YOPO (you only pay for one) offer, which showcases several instances where the spectacle wearer is questioned about whether they paid for their product once, or multiple times. It then encourages viewers to vow to never pay for their frame and lenses separately, all taking a humorous take.
Naveen Raman, sr vice president and branch head, 82.5 communications – South, said, “The eye-care industry has seen a drastic change over the last decade and half. The rules of the game have changed over a period of time where the consumer has been left with the short end of the stick. Spexmojo.com’s revolutionising offer aims to change that and hand over the power of choice back to the consumer. With this brief in mind, we launch the first set of hyper-local communication for Spexmojo.com The aim is to make the communication light-hearted yet hard hitting.”
Sangeetha Sampath and Ravikumar Cherussola, group creative directors, 82.5 Communications - South, said, “We may wear our spectacles day and night, but we hardly ever give it a thought. We wanted to get people to question themselves if they are happy with their current spectacles. With a touch of humour. The films all communicate the same thing – the power of choice is now in the spectacle wearer’s hands.”
The films are being promoted on print and digital.