Bisleri has rolled out a campaign #CarryYourGame featuring athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar to highlight the importance of hydration.
Conceptualised by 82.5 Communications, the film showcases Borgohain, Singh, Ponappa and Kumar, carrying their game forward, either on or off the field, by staying hydrated. It shows how Bisleri helps the athletes persevere and put their best foot forward.
Tushar Malhotra, head of marketing, Bisleri International, said, “Our new campaign Bisleri #CarryYourGame is one of the largest integrated marketing campaigns to create a strong connect between hydration and sport, underscoring the importance of water in peak human performance. Our association with India’s leading award-winning athletes aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life.”
Anuraag Khandelwal, chief creative officer – India, 82.5 Communications, said, “This campaign is the perfect occasion for a need and a product to come together. Hydration during every sporting event and life, in general, is necessary. That’s where Bisleri comes in as a hydration partner in a sport that we play every day, every moment - the sport called life. This was an opportunity for us to explore hydration, collaborating with athletes who are at the top of their games. This is how the campaign idea for #CarryYourGame was born. True champions always carry their game, on and off the field, and there’s no better partner than Bisleri 500 to hydrate with. Bisleri communicates this in its own edgy, no-gyaan way.”