Campaign India Team
Feb 28, 2023

Shut the noise around and rise up say Ranveer Singh and Pepsi

Watch the film here

Following the announcement of Ranveer Singh as brand ambassador, Pepsi has rolled out a campaign featuring the actor.
 
The campaign consists of an anthem (above) based on the Bollywood track 'Yahan Ke Hum Sikandar' and a TVC.
 
Through the TVC, Singh spreads the importance of self confidence which can help the youth break age-old societal norms and redefine what success and happiness is. 
 
 

 

Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Pepsi is a brand which has always resonated with the voice of today’s generation. We stand by the youth of India in their journey to the top against the odds and encourage them to be authentic, be bold, be themselves. This summer, Pepsi will empower them to break free and rise above and own who they are. We are absolutely thrilled to partner with Ranveer Singh who’s personality and irrepressible spirit embodies Pepsi’s core philosophy. We have entered the year with exciting developments and are confident that our consumers will grow a strong resonance with the ‘rise up baby’ campaign.”

Singh has been a brand ambassador for Pepsi's rival Thums Up in the past.

 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

1 day ago

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

1 day ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.