Campaign India Team
May 14, 2019

Shoppers Stop says women are worth their wait

Watch the campaign conceptualised by Contract India here

That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard.
 
But the reverse is equally true -- that the world actually took a lot of time in getting ready for women.
 
This campaign by retailer Shoppers Stop takes this thought forward.  The #ItsOurTime campaign takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.
 
Credits: 
 
Agency: Contract India
Creative: Sagar Mahabaleshwarkar, Vineet Mahajan, Rahul Ghosh, Rakesh Ranjan, Anwesha Praharaj, Tanvi Jadhav
Planning: Rohit Srivastava, Rajesh Mehta, Mark Pakhuongte
Account Management: Ayan Chakraborty, Aparna Mandalparthy, Shruti Dube, Shraddha Shetty
Films Head: Benny Alexander
 
TVC Production House: Bombay Film Company 
Director: Joyna Mukherjee
Photographer: Jatin Kampani 
Dop: Sanket Shah
Executive Producer: Srushti Iyer
Producer: Shomik Basuray 
Stylist: Kshitij Kankaria
Make-up & Hair: Akgun 
Music: Adrija Gupta
Source:
Campaign India

Related Articles

Just Published

1 day ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

2 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

2 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

2 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.