That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard.
But the reverse is equally true -- that the world actually took a lot of time in getting ready for women.
This campaign by retailer Shoppers Stop takes this thought forward. The #ItsOurTime campaign takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.
Agency: Contract India
Creative: Sagar Mahabaleshwarkar, Vineet Mahajan, Rahul Ghosh, Rakesh Ranjan, Anwesha Praharaj, Tanvi Jadhav
Planning: Rohit Srivastava, Rajesh Mehta, Mark Pakhuongte
Account Management: Ayan Chakraborty, Aparna Mandalparthy, Shruti Dube, Shraddha Shetty
Films Head: Benny Alexander
TVC Production House: Bombay Film Company
Director: Joyna Mukherjee
Photographer: Jatin Kampani
Dop: Sanket Shah
Executive Producer: Srushti Iyer
Producer: Shomik Basuray
Stylist: Kshitij Kankaria
Make-up & Hair: Akgun
Music: Adrija Gupta
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
11 hours ago
Moves from BigSun Technologies
14 hours ago
Of the total advertisers in May 2021, 63% of them were new