Campaign India Team
May 14, 2019

Shoppers Stop says women are worth their wait

Watch the campaign conceptualised by Contract India here

That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard.
 
But the reverse is equally true -- that the world actually took a lot of time in getting ready for women.
 
This campaign by retailer Shoppers Stop takes this thought forward.  The #ItsOurTime campaign takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.
 
Credits: 
 
Agency: Contract India
Creative: Sagar Mahabaleshwarkar, Vineet Mahajan, Rahul Ghosh, Rakesh Ranjan, Anwesha Praharaj, Tanvi Jadhav
Planning: Rohit Srivastava, Rajesh Mehta, Mark Pakhuongte
Account Management: Ayan Chakraborty, Aparna Mandalparthy, Shruti Dube, Shraddha Shetty
Films Head: Benny Alexander
 
TVC Production House: Bombay Film Company 
Director: Joyna Mukherjee
Photographer: Jatin Kampani 
Dop: Sanket Shah
Executive Producer: Srushti Iyer
Producer: Shomik Basuray 
Stylist: Kshitij Kankaria
Make-up & Hair: Akgun 
Music: Adrija Gupta
Source:
Campaign India

Related Articles

Just Published

2 days ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

2 days ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

2 days ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

2 days ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author