That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard.
But the reverse is equally true -- that the world actually took a lot of time in getting ready for women.
This campaign by retailer Shoppers Stop takes this thought forward. The #ItsOurTime campaign takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.
Agency: Contract India
Creative: Sagar Mahabaleshwarkar, Vineet Mahajan, Rahul Ghosh, Rakesh Ranjan, Anwesha Praharaj, Tanvi Jadhav
Planning: Rohit Srivastava, Rajesh Mehta, Mark Pakhuongte
Account Management: Ayan Chakraborty, Aparna Mandalparthy, Shruti Dube, Shraddha Shetty
Films Head: Benny Alexander
TVC Production House: Bombay Film Company
Director: Joyna Mukherjee
Photographer: Jatin Kampani
Dop: Sanket Shah
Executive Producer: Srushti Iyer
Producer: Shomik Basuray
Stylist: Kshitij Kankaria
Make-up & Hair: Akgun
Music: Adrija Gupta