Shoppers Stop says women are worth their wait

That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard.

 

But the reverse is equally true -- that the world actually took a lot of time in getting ready for women.

 

This campaign by retailer Shoppers Stop takes this thought forward.  The #ItsOurTime campaign takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.

 

Credits: 

 

Agency: Contract India

Creative: Sagar Mahabaleshwarkar, Vineet Mahajan, Rahul Ghosh, Rakesh Ranjan, Anwesha Praharaj, Tanvi Jadhav

Planning: Rohit Srivastava, Rajesh Mehta, Mark Pakhuongte

Account Management: Ayan Chakraborty, Aparna Mandalparthy, Shruti Dube, Shraddha Shetty

Films Head: Benny Alexander

 

TVC Production House: Bombay Film Company 

Director: Joyna Mukherjee

Photographer: Jatin Kampani 

Dop: Sanket Shah

Executive Producer: Srushti Iyer

Producer: Shomik Basuray 

Stylist: Kshitij Kankaria

Make-up & Hair: Akgun 

Music: Adrija Gupta