Campaign India Team
Sep 23, 2019

Shankar Mahadevan goes breathless again, this time for Vodafone Play

Watch the film conceptualised by Ogilvy here

Vodafone Idea has launched a new campaign featuring Shankar Mahadevan for its Vodafone Play service.
 
Conceptualised by Ogilvy, the film shows Mahadevan produce a rendition of his famous 'breathless' track. The lyrics for the track consist of some the offerings users can watch on Vodafone Play.
 
Kavita Nair, chief digital transformation and brand officer, Vodafone Idea, said, “Consumers today are spoilt for choice and look for entertainment options on the go. Vodafone Play addresses this need and is a one-stop entertainment destination. With this campaign we aim to highlight premium, diverse and ad-free content available on Vodafone Play for all consumers at no additional cost. Whether it’s live TV shows, latest movies, original content or nataks the consumer will have an option to watch the content on Vodafone Play.”
 
Kiran Antony, CCO, Ogilvy South and team Vodafone, said, “Vodafone Play has one of the largest entertainment libraries, and we wanted to play to our strengths. But how could we showcase all our best titles in an entertaining way? This is how we arrived at the thought of turning the unique singing talents of Shankar Mahadevan into a leverage for Vodafone Play."
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blog: Ogilvy versus Vivo - whose idea was it anyway
Premium
14 hours ago

Blog: Ogilvy versus Vivo - whose idea was it anyway

The author lists suggestions to avoid such a scenario in the future

Premium
Haier gets 'silent performers' Karmakar, Das and Kaur for silent range of washing machines
Premium
2 days ago

Haier gets 'silent performers' Karmakar, Das and ...

Watch the film conceptualised by Famous Innovations here

Premium
Facebook security budget 'greater than whole revenue at 2012 IPO'
Premium
2 days ago

Facebook security budget 'greater than whole ...

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

Premium
Tourism Australia calls out to Indians with cricket and culture bait
Premium
2 days ago

Tourism Australia calls out to Indians with cricket ...

Watch the film conceptualised by Scarecrow M&C Saatchi here