Campaign India Team
Sep 26, 2014

Schmitten promises taste you'd not want to share, with smitten Priyanka Chopra 'musical'

Watch the ad film conceptualised by Publicis South Asia here

Rajhans' chocolate brand Schmitten has launched a TVC starring actor Priyanka Chopra. The film has been conceptualised by Publicis South Asia.

The film is set in the style of a Broadway musical. The theme being Chopra eluding those trying to pry her Schmitten chocolate away from her. Even jail birds agree with her, sings Chopra, that her chocolate is hers and not to share.

Jayesh Desai, group chairman, Rajhans, said, "In a bid to come up as a premium chocolate brand amid the prevailing knife-edge competitions, we’ve never left any stone unturned. And thanks to Publicis for setting ourselves apart with their all the more creative output that will almost certainly go the distance."

Bobby Pawar, director and chief creative officer, South Asia, Publicis, added, "The category we are trying to break into is about sinful and naughty chocolates. What India is used to is the kind of chocolates that will replace sweets. But there is more to it than that."

Paritosh Srivastava, EVP, Publicis Ambience, said, "The communication is based on a simple human truth, we don’t like to share what is precious to us. Chocolate being quite precious to a kid or a teenager, our attempt is to give a counter point to the category currently steeped in sharing and caring. Attempt is to present the brand in a manner that does justice to the fabulous product and makes it look international and appeals to the youth. Would like to congratulate the client for creating a world class product and the team at Publicis for truly creating the brand from a scratch."

Credits

Client: Rajhans’ Schmitten

Agency: Publicis South Asia

 Director and chief creative officer – South Asia: Bobby Pawar

Executive creative director: Amod Dani

 Creative director: Umesh Rawool

Creative controller: Zarwan Divecha

Executive vice president: Paritosh Srivastava

 Vice president: Chandan Jha

Client services director: Darrell Fernandes

Account Manager: Aksheit Sharma

Partha Sinha – Director and Chief Strategy Officer – South Asia

Films head: Jignesh Maru

Senior films manager: Shivli Bembey

Production company: Offroad Films

Executive producer: Khalil Bachooali

Director: Fredrik Bond

DOP: Carl Nillson

Producer: Poonam Wahi & Sara Ann Cummins 

Production Manager: Salam Sheikh

Sound Engineer: Ninad Lad

Post Producer: Rahul Juneja / Rajdeep Rahi

Music Director: Audiophile 360 / Chandresh Kudwai 

Editor (Offline): Huzefa Lokhandwala / Simran

Editor (Online): Sabu Jose 

Post Production Studio: Prime Focus and Famous Studios

Source:
Campaign India

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