Scaler aims to feed techies with learning solutions
Watch the film conceptualised by The Womb here
Mar 08, 2023 12:19:00 PM | Video | Campaign India Team Share -
Scaler has rolled out a campaign ‘dreamers vs doers’ to highlight the importance of working professionals pursuing their hunger for learning and upskilling to maintain their edge in the competitive tech industry.
Conceptualised by The Womb, the film highlights how everyone has dreams and aspirations about success and growth in their careers, but only those with a real hunger to achieve their pursuits end up succeeding. As the film progresses to portraying the protagonist going through a barrier, Scaler paints a notion of a harsh environment encouraging professionals to push their limits.
Rahul Karthikeyan, chief marketing officer, Scaler and Interviewbit, said, "Technology is advancing much faster than ever before. Tech professionals are often overwhelmed by the obligations and demands of the industry. With our new brand campaign, we want our professionals to continue the learning journey of acquiring new skill sets and adapting themselves to cater to the industry's changing dynamics. With this campaign, we want to empower professionals to take control and steer their careers to success on their terms by grabbing the right kind of support and guidance available to them at the right time. Our creative team has managed to break away from conventional clutter by delivering a compelling message that will effectively reach the tech professional grappling with similar issues in any part of the country."
Suyash Khabya, creative head, The Womb, said, “Haven't we all seen people daydreaming in the office? And there are those who want to break the inertia and do something. They are the hungry ones. They don't live in a dream bubble. They are go-getters. And that's the kind of people Scaler wants to teach. This was the insight that helped us crack the creative idea. And rather than just a TVC, we planned an integrated approach starting with the Masterclass where techies will have to take a Hunger Test to gauge their temperament. Also, while working on the execution, we wanted to move away from the four walls of an office set-up. So we propped a barren desert-like an office...very metaphoric! We're confident that this campaign will inspire the hungry ones to come and learn. As for the dreamers, they can continue to dream. Because, sapne dekhne ke liye paise nahi lagte.”