The edtech start-up Scaler by InterviewBit has rolled out a campaign targeting global and homegrown tech companies.
Conceptualised by the in-house team, the film aims to position the value in hiring from Scaler's talent pool of techies. It shows how a bunch of clowns reach a funeral instead of a party by following their GPS highlighting the faulty programming of a software developer. The film showcases how hiring tech talent with the right skills is essential and how Scaler provides CXOs with that possibility.
Abhimanyu Saxena, co-founder, Scaler and InterviewBit, said, "Tech companies, irrespective of their size, face a severe shortage of skills across the value chain. Most organisations do not have the luxury of hiring people and then spending additional time and money on retraining them. We are also seeing a mismatch of traditional engineering colleges providing the right skill pool to help tech companies remain competitive and profitable. Through our new B2B brand campaign, we will convey two big messages to our tech partners – we know your pain points and have a sustainable solution to offer. Our value proposition is irresistible and unbeatable."
Rahul Karthikeyan, chief marketing Officer, Scaler, said, "We understand the challenges quite well. The solutions we have created are working, and we want more tech companies to know about them. So in that sense, this will be more of an advocacy campaign than anything else. I believe our creative team has managed to break away from conventional thinking by delivering a humorous yet compelling message that will effectively reach our target audience within the tech and business landscape."