Sara Ali Khan encourages a girl gang to explore their beauty needs with Purplle.com

Beauty e-commerce platform, Purplle.com, has rolled out a campaign featuring actor Sara Ali Khan to highlight its latest brand proposition, ‘har Indian ka beauty destination’ (every Indian’s beauty destination). 

Conceptualised in-house, the film aims to highlight its proposition by showcasing a diverse group of women from across the country who find their ideal beauty requirements through Purplle.com. Khan encourages the group of girls to fearlessly explore their beauty needs and embrace their diversity with the e-commerce platform. 

Nippun Aneja, chief business officer, Purplle.com, said, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions, and textures can influence a consumer’s journey. Today, with digital breaking access barriers, the beauty experience is full of personalised solutions. Powered by a strong technology backbone, Purplle caters to the many requirements of consumers with a plethora of offerings and trending products. Our strong positioning encourages women to explore the pleasures of beauty with a wide range of genuine certified products delivered across 18,000 pin codes. With this, we truly are ‘Har Indian ka Beauty Destination.’ we brought alive the brand’s personality of being trendy, yet super fun and relatable.”