Vodafone and Samsung have launched a new campaign for Samsung Galaxy Note 3+Gear. The ad film that is part of an integrated campaign conceptualised by Ogilvy & Mather went on air on 5 December.
The film shows a foreign tourist in India, navigating his way with the help of his Samsung smart phone and Gear and its many applications. Set to a jingle that explains his feelings as he traverses the hilly countryside, the film opens with him on a bus. While the rest of the passengers enjoy the ‘13 hours of Bollywood’ being played, his personal entertainment comes to good use. He uses his Gear to figure the sign of the men’s toilet, which is written in Hindi. Unable to converse with the locals, he relies on the phone to get him to his destination, Kasol. He finds his way to a ‘reunion’ with his friends, while Samsung introduces the Samsung Galaxy Note 3+Gear that helped him get there. Continuing with its ‘Made for…’ series, Vodafone signs off with the message: ‘The Vodafone Network. Made for Samsung Galaxy Note 3’.
Rajiv Rao, national creative director, Ogilvy & Mather, said, "Vodafone wanted to reinforce the superiority of its network which works seamlessly on the New Samsung Galaxy Note 3 phone; basically to communicate the strength of the partnership between Vodafone and Samsung."
"Here the task was to introduce a new phone and showcase the network strength (simultaneously), which has not been done before," he added.
Client: Vodafone India
Creative agency: Ogilvy & Mather
NCD: Team Ogilvy