Samsung Galaxy celebrates the joy of sharing a screen

Samsung has rolled out a commercial for its recently launched Samsung Galaxy Tab3.

Created by Cheil India, the film for the tablet shows the multi-window feature available on the device. It opens in a green room featuring two girls looking at the tablet, one dressed in white and the other in black, showing contrasting emotions. The next shot shows two friends travelling together in a metro, one tapping his feet to music, while the other reacts emotionally to something he’s seen. This is followed by a young girl and an old man seated in a garden. The duo are using the multi-window feature, as the man is seeing stock prices while the girl is looking at a video. The film ends with the voice over explaining the multi-window feature.

Rahul Saighal, CMO, Samsung India, said, “The Galaxy Tab3 is all about the joys of experiencing different things while being together, thanks to the multi-view feature. All the different moments and situations in the film depict togetherness of two different individuals, hence the proposition, ‘Many Worlds. One Tab’.”

Nima DT Namchu, creative head and executive creative director, Cheil Worldwide SW Asia, said, “The TVC developed for the Galaxy Tab3 is all about coming together with this innovative device. The montage across the film, be it the twin girls, the two boys on the metro or the grandfather, is all about bringing together two disparate people (heads joined together being the visual interpretation) to communicate that two people on two different windows can come together and share on a single device.”

The TVC went on air on 19 September 2013.

Credits
Client: Samsung Electronics India Limited
Brand: Samsung Galaxy Tab3
Agency: Cheil Worldwide SW Asia
Creative head and ECD: Nima DT Namchu
Group creative directors: Anupama Ramaswamy, Simran Sahni
Client servicing team: Kundan Joshee, Aarti Malhotra
Production house: Purple Vishnu Films
Directed by: Sainath Chaudhary