Campaign India Team
Nov 11, 2022

Salman Khan gives a fuzzier Pepsi to a fussier man

Watch the film here

Pepsi has launched a film to elevate its philosophy of ‘More Fizz, More Refreshing’. The film features the brand’s ambassador Salman Khan and encourages youngsters to try out Pepsi, which now comes with more fizz. 
 
The film opens with a young couple sitting at a diner, where a waitress serves them a bottle of chilled Pepsi. The guy gets up, walks to the waitress and asks if she could serve them a fuzzier beverage. Just then, Khan slides a glass of cola towards the guy and tells him to try it. The guy is amused by the fuzz in the drink and asks the waiter to give him the same. Khan then tells him that the Pepsi bottle he was given, was in fact the same drink. He then opens up the bottle of Pepsi, and enjoys it.
 
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Pepsi’s new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoted on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman has been an absolute delight and we are sure all Pepsi lovers will enjoy his new swag avatar in the film.”
 
The campaign will have a 360 degree marketing approach. 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.