Pepsi's summer campaign featuring Salman Khan has been released.
Conceptualised by Wunderman Thompson, the film encourages the youth to be their true self and urges others to respect choices without having any bias and judgment.
A PepsiCo India spokesperson said, “Over the years, Pepsi has had its pulse on the changing trends, evolving times and beliefs of the younger generation. It has always created campaigns that resonate with their contemporary ideas. This summer Pepsi is reflecting on how the youth should tackle societal judgement - with self-confidence, unshakeable self-belief and irrefutable swag. In 2020, Pepsi will continue celebrating the spirit of the new generation through the Har Ghoont Mein Swag campaign and bring it alive through multiple consumer passion points during the year.”
Vivek Das, Wunderman Thompson lead, team PepsiCo Beverages, India, said, “Pepsi, as a brand, has always been irreverent talking about topics that matter to the young generation. In the new summer TVC, it takes on the core tension points of young India in its effortlessly cool manner and gives the brand a deeper communication platform which celebrates the self-belief and confidence of youth. It was a delight working on this creative articulation, that inspires youth to not be bogged down by unnecessary judgments and tackle the situation with innate swag.”
The film was published on YouTube on 1 March 2020.
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Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team