HP Lubricants and Leo Burnett India have recently implemented a new innovation in the form of an anti-collision vehicle management system.
The technology, that has been conceptualised and executed by Leo Burnett India is named #RoadsThatHonk and is aimed at safer highways across Indian roads.
To amplify this initiative, a film showcasing the system in action has been launched today.
The project was launched on NH1 in North India, along the Jammu-Srinagar Highway. The road is notorious for hairpin bends that makes it one of the most dangerous highways in the world. The #RoadsThatHonk initiative instals SmartLife poles that use radar technology across dangerous bends, alerting speeding drivers to avoid collisions.
The poles are installed at key intersections and use an advanced networked device to combine wireless technology, radar systems and an anti-collision warning system, all powered by solar PV modules.
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Rao is currently CEO of dentsuMB Group India