Campaign India Team
Apr 19, 2021

Riteish and Genelia Deshmukh vouch for Snapdeal products' ‘Brand waali quality, bazaar wali deal’

Watch the campaign conceptualised by All things small, EO2 here

E-commerce player Snapdeal has launched a brand campaign. Named ‘Brand waali quality, Bazaar Waali Deal’ (The quality of a brand, at a bazaar deal), the films look to disrupt the notion that only expensive products offer good quality. The 10-video campaign, conceptualised by All things small and EO2, features Bollywood actor couple Riteish and Genelia Deshmukh.
 
 
Snapdeal CEO and co-founder, Kunal Bahl, said, “Value is an integral part of India's purchase journey – online or offline. It is shaped by decades of experience and acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” 
 
The campaign will run over the summer months.  
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.