Reliance General Insurance has announced the launch of BroBot, it's new mascot that combines technology and a heart to service its customers. With this the company is looking to push its positioning as a new-age general insurance brand, that offers customers the convenience of technology along with the empathy of a human heart.
Conceptualised by Enormous Brands, the film shows a set of animated characters distressed under different circumstances in their lives. BroBot enters to rescue them with the power of insurance solutions.
Rakesh Jain, ED and CEO, Reliance General Insurance, said, “During Covid-19 majority of customer interactions happened digitally and we brought about a series of tech innovations to simplify and make those interactions seamless. However, we as a general insurance company also understood that technological disruption needs to amalgamate with humane values and focus on being customer-first, always. That is why we decided to have a brand mascot ‘BroBot’ that embodies this ethos and presents insurance with a fresh perspective to our customers in the new normal.”
Ajay Verma, managing partner, Enormous Brands, said, “Reliance General Insurance is among the largest General insurance players in the country, hence it was important for us to stay away from category generic and create a newer, fresher conversation both in terms of look, tone, and feel. RGI is a new age Insurance company and have devised many industry-first tech initiatives designed keeping the customers in mind. Hence, it was imperative for us to create a new world where the product and services are governed by tech and driven by heart, which brought us to a new brand articulation 'Tech+Heart = LiveSmart'.”
Client: Reliance General Insurance
Advertising agency: Enormous Brands
Account management team: Sandeep Patwardhan, Tejashree Hardikar and Akansha Sawant
Creative directors: Shubhojit Sengupta and Manna Arnab
Music composer: Gaurab Chatterjee and Subhagata Singha (Rivu)
Original music: A.R. Rehman
Production house: Cirkus, Auckland - New Zealand
Producer: Marko Klijn and Puteri Raja Ariff
Director: Christian Greet