Campaign India Team
Jul 22, 2020

RBL Bank warns online banking consumers against fraud with #RahoCyberSafe

Watch the film conceptualised by the bank's in-house team here

RBL Bank has launched a campaign consisting of three films to stop fraudulent practices while banking from home.
 
The light-hearted films show how fraudsters pose as bank employees and call people to access their banking data. The people on the phone set them straight with responses that range from calling the police to cyber security.

The films were published online on 9 July.
 
CREDITS:
 
Client: RBL Bank
Campaign idea: RBL Bank's in-house team
Production house: Hoppipola Picture Company
Source:
Campaign India

Related Articles

Just Published

1 hour ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

1 hour ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

3 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

3 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.