Campaign India Team
Jul 22, 2020

RBL Bank warns online banking consumers against fraud with #RahoCyberSafe

Watch the film conceptualised by the bank's in-house team here

RBL Bank has launched a campaign consisting of three films to stop fraudulent practices while banking from home.
 
The light-hearted films show how fraudsters pose as bank employees and call people to access their banking data. The people on the phone set them straight with responses that range from calling the police to cyber security.

The films were published online on 9 July.
 
CREDITS:
 
Client: RBL Bank
Campaign idea: RBL Bank's in-house team
Production house: Hoppipola Picture Company
Source:
Campaign India

Related Articles

Just Published

5 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

7 hours ago

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

7 hours ago

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

8 hours ago

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.