Ahead of travel industry’s busy summer travel season, MakeMyTrip has launched its new ad campaign with its brand ambassadors, Ranveer Singh and Alia Bhatt. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking.
The 360-degree marketing campaign includes TVCs that will run for nine-weeks across high-impact genres like general entertainment channels, HD channels, Hindi movies, Hindi and English news, cricket, regional channels and is also available on digital platforms like YouTube and Facebook. The campaign is in English, Hindi, Telugu and Tamil.
Watch the second film here:
Saujanya Shrivastava, group CMO, MakeMyTrip said, “There is no one-size-fits-all when it comes to hotel choices for Indians. We have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip which will nudge non-users as well as fence-sitters to switch to online booking."
Hemant Misra, managing director, MagicCircle, said “The tonality of the new campaign will be different from what we’ve been doing so far. The active humour that came as a result of the ‘one-upmanship play’ and was the hallmark of our campaigns till now will give way to ‘relationship enhancers’. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun’”
Creative agency: MagicCircle
Managing director: Hemant Misra
ECD: Dheeraj Renganath & Natwar Singh
Account management: Kunal Sharma & Ana Iman
Production house: Corcoise Films
Director: Vishwesh Krishnamurthy
Producer: Bhavin Gajria
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Watch the film conceptualised by Ogilvy here