Quaker has rolled out a campaign ‘Ab Breakfast Ko Banao Unskippable Breakfast’ (now make breakfast unskippable) to highlight its ready-to-eat cereals.
Conceptualised by Leo Burnett, the films underline how breakfast can be made less chaotic during the rush hours of the morning by integrating Quaker Oats Muesli into people’s daily lives.
The first film opens with a family in a race against time trying to hustle through breakfast and the morning rush, all in one go.
The second film features a young man who begins the day uninterested in his breakfast, which eventually triggers when he takes on city traffic.
The third film demonstrates the professional struggles of a woman who is feeling low on energy due to her not-so-nutritious breakfast and trying to stay awake during a work meeting.
The films conclude by revealing the goodness of the five grains - oats, wheat, corn, barley, and rice, as well as fruit, nuts and seeds, which makes Quaker Oats Muesli an ideal option as part of breakfast for those hectic morning schedules.
Sonam Bikram Vij, associate director and category head - Quaker, PepsiCo India, said, “With consumers now working both from home and office, it’s tough managing an active and nutritious morning routine while gearing up for the day ahead. The Quaker Oats Muesli campaign ‘Ab Breakfast ko Banao Unskippable Breakfast’ builds on this powerful insight in a relatable and fun way to inspire consumers to make their breakfast an unskippable part of their mornings with Quaker Oats Muesli. It’s a modern offering that gives consumers a tasty, nutritious, no-cook and ready-to-eat option for busy morning schedules.”
Vikram Pandey (Spiky), national creative director, Leo Burnett, said, “Breakfast is the most important meal of the day and to reiterate this, our three-film campaign essays relatable situations on the repercussions of skipping breakfast. Each film, with quirk, depicts everyday struggles we often face and how they can be better dealt with if you have had a good breakfast. Thus, presenting the exciting option of Quaker Oats Muesli to help consumers with the perfect start to their day.”
CREDITS:
Client: Quaker
Creative agency: Leo Burnett
Chief creative officer: Rajdeepak Das
Executive vice president: Jaikrit Singh
Executive creative director: Shahnawaz Qadeer and Pramod Chavan
Strategy leads: Noor Samra and Ashish Mathew
Creative director: Ankit Pathak
Film department: Jignesh Maru and Sagar Bhanushali
Account management: Binay Mehra and Rishika Mishra
Production house: Dharma 2.0
Director: Sana Ahmad and Beeswaranjan Pradhan
Producer: Punit Malhotra, Hetuk Mehta and Cynara Rebello
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