Professional networking platform LinkedIn has launched a brand campaign to highlight real stories of professional members. With this, the platform wants to put the spotlight on people who have found new jobs and learnt new skills through the LinkedIn community.
Conceptualised by The Glitch, the campaign tells the stories of three LinkedIn members – Aparna Gosavi, Abhishek Panwala, and Shraddha Ghadi. They demonstrate how tools, resources, and one’s community on LinkedIn can help members find new jobs, learn new skills, and start new conversations. This campaign is especially in light of the ongoing economic crisis in the country, and the resultant loss of jobs. Through Gosavi, Panwala and Ghadi’s stories, LinkedIn wants to put forth the idea that a small action on the platform can bring members one step closer to their professional goals and move their careers forward.
Srividya Gopani, director - brand and consumer marketing, Apac and China, LinkedIn said, “COVID-19 has dramatically impacted the world of work, and we are committed to inspiring our members with stories of those who are moving forward in these testing times. Our brand campaign features three member stories that showcase how professional progress starts with a small, single step, and how your community can help you find your next job or learn a new skill to get ahead. They show us that if we work together, we can work through anything.”
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