Policybazaar.com has rolled out a campaign to create awareness among Indian consumers, who often procrastinate and neglect the benefits of having health and term life insurance. Titled ‘No Insurance Day’, the campaign is conceptualised byPolicybazaar.com's in-house team and showcases a humorous take on how humans procrastinate, instead of acting on important things.
The films feature the most nonsensical excuses that Indians make, to get away from buying an insurance which can secure the financial future of their families. It highlights the various features of Policybazaar, offering a wide choice of affordable insurance solutions.
A Policybaazar.com spokesperson said, “While we always hope for the best we should also be prepared for the worst. It is imperative that we do not delay the decision of securing our loved ones. We hope that this campaign reaches out to maximum people and encourages them to take the crucial first step towards protecting their loved ones, without procrastinating.”