Piramal Capital and Housing Finance (PCHF) has rolled out a brand-new film to launch Bridge Loans, a financial product that helps bridge the time gap between selling your old home and buying a new one.
Conceptualised by Point of View Brandcom India, is a funny take on the situation of a man who finds the perfect apartment for his family but keeps the apartment owner waiting because he has to sell his old apartment.
Mayank Jain, head – sales and marketing, Piramal Capital & Housing Finance said, “We are focused at introducing products that seek to simplify the lives of our customers. A common problem that we encounter on a regular basis is the wait to sell your old apartment in order to buy a new one. Through the film, our aim was to highlight this challenge and bring focus on our innovative product, specially designed to support our customer needs.”
Vishant Kotian, founder and CEO, Point of View Brandcom India, added, “It’s always nice to have a sharp brief, and we really had fun bringing the idea to life. Once we cracked the creative idea everything came together pretty seamlessly. We all have a good feeling about this film, and we’re hoping it catches on and gives the brand a big push.”