View a film from the campaign conceptualised by NagaDDB Malaysia here
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The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
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Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
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