PhonePe spells out product benefits with ‘Har phone pe PhonePe hai’ rap
Watch the film conceptualised by Leo Burnett India
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All advertising has to become more accountable: ...
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
Huella’s AIgnite promises to turbocharge open web ...
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.
McDonald's bets on boba, Bollywood and bold branding
Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.
Memes eat ad budgets for breakfast
As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.