Campaign India Team
Sep 18, 2017

Philips talks about being interviewed in a bad light

Watch the film conceptualised by O&M Delhi here

Philips has launched two TVCs to promote their range of LED lighting. The commercials have been conceptualised by O&M Delhi.
 
Ranbir Kapoor is sitting with his team who are unable to do their job. He requests to change everything. The manager intervenes saying that the employees have just been hired. Kapoor is quick to point out that he does not want to change them. 
 
As the guessing game goes on whether everything from the Feng Shui to the manager needs to be changed, Kapoor throws light on what exactly needs to be changed.
 
In another ad, Kapoor plays the role of a school principal who's interviewing a student. Watch the film here.
 
 
 
Credits:
Client: Philips Lighting India Ltd 
Creative Agency: Ogilvy & Mather, New Delhi, India
Media Agency: Havas Media Group, India 
Creative Directors: Vikash Chemjong, Basab Tito Majumdar
Planning Team:  Sarabpreet Bedi (creative) & Chandradeep Kumar (media) 
Production House:  Nirvana Films
Director:  Rajiv Rao
 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.