Financial services platform Paytm has launched three new ads on social media, as part of its new #MoneyTransferHuaEasy campaign. The films feature internet celebrities Saloni Gaur and Danish Sait and Paytm's vice president for product marketing, Abhinav Kumar.
Through the new campaign, the brand aims to raise awareness of how digital payments through the app are a quick, safe and easy way to directly send and receive money into one's bank accounts, without the need for KYC. Apart from this, the ads also highlight other benefits such as security, the success rate for payment transactions and a chance to win assured cashbacks.
Abhinav Kumar, vice president, Paytm, said, "Paytm remains committed to expanding the reach of affordable and easy to use technology, to every citizen. We believe that digital payments solutions are not only a great enabler in addressing daily challenges but also help improve the quality of lives of our fellow countrymen. Consumers now have the option of instantly making payments directly from their bank accounts by simply entering the recipient’s mobile number on the Paytm App. No other steps such as wallet KYC are required, while transaction charges are also absent. The new marketing campaign reflects that and is geared around taking forward this message to the consumers, making them aware of the digital payments options they have. It also aims to further promote our mission to increase seamless digital transactions across the country."