Campaign India Team
Sep 01, 2014

Parachute Advansed delves into Deepika’s mind, promises complete hair care

Watch the ad film conceptualised by McCann Erickson here

Marico India has launched a new TVC for its Parachute Advansed coconut hair oil. The ad film, featuring actor Deepika Padukone, has been conceptualised by McCann Erickson.
The film shot in black and white features Deepika Padukone as herself, on the sets. She speaks about the ‘life’ that she leads as an actor through the voiceover. Padukone is shown reading scripts, rehearsing a dance routine and shooting for a song, with a lot of effort. She speaks about how ‘easy’ people assume her life is and how untrue that is. She rubbishes the assumption that she’s a ‘natural actor’ and hence does not need to make an effort. She feels the same about her being labeled a ‘born dancer’. Next assumption, that people make, is that she does nothing special to make her hair gorgeous -something she does not deny. The film goes to show the ‘complete care’ that Parachute Advanced provides allowing Padukone to ‘just look gorgeous’.
Client: Marico India (Parachute Advansed)
Agency: McCann Erickson
Campaign India

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