Campaign India Team
Sep 01, 2014

Parachute Advansed delves into Deepika’s mind, promises complete hair care

Watch the ad film conceptualised by McCann Erickson here

Marico India has launched a new TVC for its Parachute Advansed coconut hair oil. The ad film, featuring actor Deepika Padukone, has been conceptualised by McCann Erickson.
The film shot in black and white features Deepika Padukone as herself, on the sets. She speaks about the ‘life’ that she leads as an actor through the voiceover. Padukone is shown reading scripts, rehearsing a dance routine and shooting for a song, with a lot of effort. She speaks about how ‘easy’ people assume her life is and how untrue that is. She rubbishes the assumption that she’s a ‘natural actor’ and hence does not need to make an effort. She feels the same about her being labeled a ‘born dancer’. Next assumption, that people make, is that she does nothing special to make her hair gorgeous -something she does not deny. The film goes to show the ‘complete care’ that Parachute Advanced provides allowing Padukone to ‘just look gorgeous’.
Client: Marico India (Parachute Advansed)
Agency: McCann Erickson
Campaign India

Related Articles

Just Published

1 day ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

1 day ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

1 day ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

1 day ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021