Campaign India Team
Feb 18, 2022

Panasonic emits a breath of fresh air

Watch the film conceptualised by Wunderman Thompson here

Panasonic has rolled out a campaign titled 'AC for healthier homes' to instil the message of safe and healthy indoor spaces through intelligent air conditioners. 
 
Conceptualised by Wunderman Thompson, the film showcases the functionalities of the brand's miraie app and nanoe technology that radiate a safe and healthy ecosystem for consumers to inhale. 
 
The film features a couple asking their neighbour what package he's bringing into his home. The neighbour shares that it is his 'healthy home kit' (an air purifier), and asks the couple if they're jealous of this purchase. The couple replies to the neighbour that they are well placed in that area as they have the 'Panasonic Smart AC' that emits purified air through a nanoe technology and mobile app installed in their apartment. 
 
Shirish Agarwal, head of marketing communications and brand, Panasonic India, said, “Keeping in mind, the changing workplace trends, homes have become a centre stage of our lives. Our consumer insight reports tell us that today's consumers are increasingly conscious of a safe and healthy indoor environment and are seeking appliances that can ensure health and hygiene. Our AC for Healthier Homes campaign takes cognisance of this aspect and conveys the value propositions of Panasonic’s smart ACs through a light-hearted humour-filled conversation that instantly connects with millennials and is quite relatable.”
 
Joy Chauhan, managing partner, Wunderman Thompson, Delhi, said, “Today, health is that centre point around which everything moves and rightly so. People are fast realising that the four walls of their homes may be secure but not necessarily healthy. Brand Panasonic has always been ahead of the curve when it comes to innovation and products with foresight. The need to have healthy living conditions at home is paramount for today's consumers. Panasonic’s new age innovative tech solutions aim to cater to this need to stay protected and turn homes into a healthy haven. This is quite a remarkable achievement in consumer goods technology, and Wunderman Thompson is proud to partner Panasonic in their ‘Panasonic AC healthy homes campaign’ for the cautious consumer.”
 
Source:
Campaign India

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