Pan Bahar has rolled out a campaign featuring Bollywood actor-producer Saif Ali Khan. Conceptualised by DDB Mudra, the campaign extends its current positioning 'Pehchan Kamyabi Ki' (The face of success).
The film opens with two white women in a convertible holding a magazine on which Khan is on the cover. As they look at the magazine, Khan is in the car next to them, leaving them excited. He gets out of the car to head to a function, passing media cameras and more fans who are visibly excited to spot him. He walks into a ballroom hosting the party. Khan picks up a glass of champagne. A young woman closeby looks at his style of holding the glass and tries aping it. Khan later signs that glass and hands it to her. The film ends with Khan holding a can of Pan Bahar, with the message, 'Pechan Kamyabi Ki'.
Akhil Jain, CEO, Pan Bahar, said, “Pan Bahar is a brand that signifies a certain sense of sophistication and class. We’ve always tried to incorporate the same in our product offerings to make our consumers experience an excellent taste and flavour. This campaign started with saluting success and with it, it also becomes important to salute the moments that brought about this success. This is what the second leg of our campaign is all about. Celebrating the moments that define success.”
Sambit Mohanty, creative head, DDB Mudra - North, said, "Nothing succeeds like success and a successful man is a trendsetter in his own right. This thought inspired our second commercial for Pan Bahar that is symbolic of ‘Pehchan Kamyabi Ki’. It was a pleasure shooting with Saif Ali Khan for this project and bringing this idea to life."
The campaign will straddle print, radio, digital, OOH, POS and cinema.
Client: Pan Bahar
Agency: DDB Mudra North
Chairman and CCO: Sonal Dabral
President, DDB Mudra, North: Vandana Das
Creative head, North: Sambit Mohanty
Creative: Shivil Gupta and Subhashish Datta
Account management: Ashwani Dhingra, Moumita Chaudhuri, Nikhil Kant
Director: Sunhil Sippy
Production house: Firecracker Films