Oyo looks to spread safety with 'first spray, then stay' and Sonu Sood
Watch the film conceptualised by the in-house team here
Oct 22, 2020 07:10:00 AM | Video | Campaign India Team Share -
Oyo Hotels and Homes has launched a campaign to communicate its 'Sanitised Stays' initiative which was kickstarted in May 2020 along with Unilever.
The integrated campaign features Sonu Sood. The film shows a traveller checking into a room. Before he touches anything in the room, Sood, who plays the role of an Oyo staff member, sprays a disinfectant on it to make sure it's clean.
Rohit Kapoor, CEO, OYO India and South Asia, said, “Over the past few weeks, we’re seeing travel coming back, across hill stations, beach destinations and other leisure hot spots in India. People are ready to step outdoors, take a break from their routines, and explore new and exciting local destinations, through road trips and staycations. While India gears up to travel, as a responsible hospitality chain, we are strengthening our efforts to ensure safe and sanitised experiences for our guests, so that they can enjoy their holiday, while we take care of everything else. We understand that the world can be chaotic at present, but to ease our guests’ worries and concerns, we have rolled out Sanitised Before Your Eyes, through which our hotel staff will sanitise all high-risk surfaces right before the guest on checking-in.”
He added, “Sonu has been an Oyo asset owner with us since 2019 and we’re extremely happy to have him as the face of our campaign. We believe that his ideologies and our brand fit perfectly well together. His generous contributions towards the welfare of the society and common man during the pandemic are noteworthy and the fact that he is one of our partners will help us instill trust and faith in the hearts and minds of our guests, everytime they choose to stay with us.”
Mayur Hola, head of global brand, Oyo Hotels and Homes, said, “Trust and love are like chai and biscuit. The 'sanitised before your eyes' initiative is a brand trust exercise that walks the talk by disinfecting the room in front of a guest's eyes. Our consumers asked this of us in the recent 'Project Hello' we conducted, where we all called and spoke 1:1 to folks to understand their needs today. And we're happy to make it happen. As India hits the road, we're ensuring Sanitised Stays for our guests, so that they can focus on having a blast, while we focus on taking care of them.”
The campaign also consists of print, radio and digital.