OneTouch takes humour route to deliver #KhudKiCare message
Watch the ad films conceptualised by Lowe Lintas and Partners here
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Omnicom tops revenue estimates, APAC posts 6.5% ...
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
Discounts are dead. Rewards speak louder than cashbacks
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
All advertising has to become more accountable: ...
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.