Online classifieds portal Olx.in has launched a new film in its ‘Sab kuch bight hai’ series targeting home seekers and owners. The TVC created by Saatchi & Saatchi went on air on 10 December.
The film starts with an air of suspense as a young couple and their child enter the lawns of a house. While opening the gates, the man comments, “Wahi gate!” On passing by a moving swing, the boy says, “Wahi jhoola”. An elderly couple standing in the balcony of the house point out to the younger entrants and say, “Wahi bachche wala couple”. Meanwhile, the gardener stares astonished at the young couple who enter the house. The young woman comments, “Wahi baramda. Wahi flooring!” They then come face to face with the elderly couple. The young man asks about the rent, to which the old man smiles and replies, “Wahi pachees hazaar.” The voice over then says, “Wahi milega jo man mein hai sirf Olx.in par.”
On the objective of the communication, Amarjit Batra, chief executive officer, Olx India, said, “Real estate is becoming a fast moving category on Olx.in and is witnessing a huge increase in consumer transactions. Individuals are now using the internet to rent, sell or purchase property directly without involving middlemen. People have a requirement of a specific type of tenants or a house in a particular locality with ample facilities. Taking this insight, we aim at creating awareness for Olx.in as the most significant marketplace for real estate-oriented transactions.”
Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, said, “I love the insight that ‘You’ll find the perfect match on Olx’. In today's world, sales promises are looked at with skepticism. What you see is what you do not get. Real estate is probably the most glaring example of that. And it's quite a delight to find exactly what you've been promised. The ad dramatizes this singular advantage of Olx.in in a humorous and entertaining manner"
Creative team: Rajesh Minocha, Neharika Awal
Account management: Jaibeer Ahmad, Naman Vardhan
Films head: Anuj Alia
Production house: Soda Films
Director: Rajesh Krishnan