Yahoo India has announced an annual advertising partnership with OLX.in, the free online classifieds portal. As part of this partnership, Yahoo India homepage will feature a permanent OLX link under the featured partners section directing users to the OLX site. Yahoo! will also leverage advance display advertising capabilities on its premium media and communication properties to help OLX grow its brand and consumers in India.
Speaking on the partnership, Amarjit Batra, country manager, OLX.in said, “India is an important market for us and our partnership with Yahoo underlines our commitment towards the same. Our association with Yahoo provides us an extensive platform to engage with the vast set of untapped consumers across the 1000-plus cities where we are present. This alliance will help us to make more people aware about the OLX brand proposition and offer them the best options to buy, sell, and rent products and services within their city.”
“Yahoo is best positioned to connect brands with the right target audience. OLX’s permanent presence on India’s most visited homepage will provide it with access to Yahoo!’s vast reach. Our advance display advertising solutions and superior targeting capabilities will provide strategic advantage to OLX’s marketing efforts in India," said Arun Tadanki, managing director, Yahoo! India.