Olx has launched two films as part of the ‘#Daastaan – an initiative to reunite you with your memories’ campaign it had rolled out ahead of the Indian Independence Day 2015.
One of the two films tells the story of Ram Prakash Khullar who never got to reunite with his father after being separated from him at Lahore station on 12 August 1947. This film sees Khullar’s grandson reuniting Khullar with something to remember his separated father by – a camera. The film ends with a voiceover stating, “Yaadon ki koi sarhad nahi hoti” (Memories don’t have any borders)”.
The second film is about Krishna Ji who had only three hours to gather all important possessions to move with her to India during the partition. Krishna Ji is helped by a documentary filmmaker who manages, through Olx, to bring Krishna Ji in possession of a LP (Long Play) vinyl record which had a song which was her mother’s favorite and was played often in her home back in Karachi. The film ends with a voiceover stating, “Yaadon ki koi sarhad nahi hoti” (Memories don’t have any borders)”.
Creative agency: Leo Burnett
Also read: #Daastaan: Olx looks to reunite those separated at partition, with 'memories'