OkCredit has launched a campaign titled #PaasHaiToKhaasHai (it’s special if it’s near), to underline the importance of neighbourhood stores in our daily lives. Conceptualised by the brand's in-house team, it encourages customers to keep buying from local stores to keep their business thriving, even amidst the tough competition from online retailers.
The digital film uses a voiceover and clips from different local neighbourhood stores, by highlighting the benefits and advantages that customers receive from shopping there. It talks about how e-commerce cannot match the warmth and the comfort level customers feel at a neighbourhood shop.
It ends with a message that local stores sell genuine products at a reasonable price and are critical to national development, as they provide employment to people.
Harsh Pokharna, co-founder and CEO, OkCredit, said, “Neighbourhood retail stores are not merely shops, but are in some ways an extension of our world. These stores which a few years ago used to meet all our daily needs are losing sheen in the internet age. We want to underline the relevance of these stores and exhort consumers to buy from them, so that they can come to our rescue at the time of need and hence live by the quote/saying #PaasHaiToKhaasHai.”
The campaign has been launched in Hindi and is available on OkCredit’s social platforms.