Campaign India Team
Jun 28, 2022

Tally Solutions creates a domino effect for MSME pursuits

Watch the film conceptualised by DDB Mudra here

The software products firm, Tally Solutions, has rolled out a campaign titled ‘Always AweSME’ to applaud the efforts of MSME’s. Conceptualised by DDB Mudra, the film depicts how one business can impact the lives of consumers, by creating a ripple effect.


The film opens with one man starting his small business, which causes a chain reaction of growth for other entrepreneurs who want to get their businesses up and running. 


Jayati Singh, chief marketing officer, Tally Solutions, said, “MSMEs are crucial for any nation’s development and their ability to choose this path not just enables lives of its employees, it gives hope and opportunities to the larger community. ‘Aap Se Bane Hum’ (we are made of you) is a true reflection of how MSMEs and the ecosystem at large are interdependent on each other. We have been enabling our country’s heroes for over three decades now and this film is a small effort in celebrating that spirit.”


Jaffer Vemmully, senior creative director, DDB Mudra, said, “If we look at it, SMEs are a part of everything we do, from businesses to consumers they touch every life, and this is what ignited the thought – Aap Se Banne Hum. This Hum (we) stands for every single entity that prospers because of the SMEs and that’s what we have tried to show in the film too.” 



Agency: DDB Mudra 

Client: Tally Solutions

Senior creative director: Jaffer Vemmully

Creative team: Saritha Rajagopal, Jaffer Vemmully, Paavni Wadhawan

President and managing partner: Ranji Cherian

Account management: Ranji Cherian, DS Navin, Namrata Bohre, Kritika Pradhan

Planning: Prakriti Pushp

Production house: Black T Production

Director: Morarji Anand

Executive producer: Anitha Malani

Assistant producer: Arun Vijay

Director of photography: Om Prakash

Music: Santosh Ross

Cast: Zeeshan Ali, Ramya, Pramit Ghosh

Post-production head: Ranjitha Ravindra and Yogesh RR

Campaign India

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