Ogilvy comes up with a ‘twisted’ idea for Bingo Tedhe Medhe

WATCH the TVC created by Ogilvy Bangalore

 

Bingo unveils a new TVC for its new product Tedhe Medhe, twisted sticks that are differently shaped from each other. The commercial has been developed by Ogilvy Bangalore. 
 
Commenting on the thought behind the campaign, Arkadyuti Basu, senior creative director, Ogilvy & Mather – Bangalore said, “When it comes to Bingo, the communication has to continue with the same tone and manner of madness as well as humour. For each specific product of Bingo, the ideas always have to come from the product features. In this case, we looked at the product where every piece was an irregularly shaped twisted stick and so the idea came out of that.”
 
The TVC is set in a police station where a kidnapped child has been rescued. His mother arrives to take him back home. But before the child can leave, there is the small formality of matching the child to the identification photograph. Everything matches except one little detail: the stick of Tedhe Medhe in the child’s hand. And as can be expected of Indian bureaucracy, matters cannot proceed further unless the Tedhe Medhe matches too. Of course, this is impossible because when it comes to Tedhe Medhe, as no two sticks are alike.
 
Credits:
 
Agency: Ogilvy & Mather
Client: Bingo
Advertising Agency: Ogilvy & Mather Advertising, Bangalore
Creative Team: Arkadyuti Basu, Mukund Olety, Shekar Hebbale
Account Management: Tithi Ghosh, Asif Shakeel, Emily Chakraborty
Account Planning: Ramesh Kumar, Ajay Ravindran
Production House: Soda Films
Director: Rajesh Krishnan
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

17 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

20 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

21 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.