The Work
Campaign India Team
Jan 26, 2021

Bingo wants in on consumers' evening plans with Tedhe Medhe Namkeen

Watch the film conceptualised by Ogilvy

Bingo, a part of the ITC stable, has released a film titled 'dil ka donor'.
 
The film conceptualised by Ogilvy, shows a grandfather under home-care awaiting a heart donor for a transplant.  When he finally gets one, his family members gather with excitement. When the doctor asks him to come down to the clinic for surgery the next evening, he is startled to see the relatives' hesitant expressions, including the patient who would not change his plans, which involve celebrating the evening with the new flavours from Bingo! 
 
The film released on YouTube on 22 January.
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

6 Edelman makes global leadership changes

'Central IPL sponsorships aren't as sexy as team partnerships'

7 'Central IPL sponsorships aren't as sexy as team partnerships'

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

Meta announces upcoming digital marketing book
Advertising
Mar 06, 2025
Campaign India Team

Meta announces upcoming digital marketing book

Raahil's blog: Are ideas in advertising drying up?
Opinion
Sep 15, 2021
Raahil Chopra

Raahil's blog: Are ideas in advertising drying up?

P&G Health ventures into the sleep wellness category in India
Advertising
Jan 18, 2023
Eularie Saldanha

P&G Health ventures into the sleep wellness ...

Ogilvy and Moonshot shine at ninth IndIAA Awards
Advertising
Aug 28, 2024
Campaign India Team

Ogilvy and Moonshot shine at ninth IndIAA Awards

Just Published

When the sellers of joy become its custodians
Advertising
3 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
3 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
3 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
3 days ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.