NIC Honestly Natural Ice Cream, has rolled out a Diwali campaign titled #NICflavoursforeveryone. Conceptualised by the brand’s in-house team, the film talks about the emotions of a family celebrating Diwali together after two whole years.
The film begins with a family all geared up to celebrate. While the mother excitedly awaits her son’s presence, she receives a call from him, telling her that he’d missed his flight again. As the mother starts to feel sad, she hears the doorbell and receives a package from NIC Honestly Natural Ice Cream.
The boy tells her that while he cannot be home for Diwali, the least he can do is send his family their favourite ice cream flavours. As the mother opens the box which has a flavour of everyone’s choice, she opens the last one, which is her son’s favourite. As she processes why he sent that one too, the boy opens the door behind her and enters the house. The family then celebrates Diwali together, with their favourite ice cream flavours.
Sanjiv Shah, director, NIC Honestly Natural Ice Cream, said, “As a company, our efforts have always been to offer the best products to our customers and to cater to the unique needs of Indian customers. This is why we have introduced a range of flavours which are unique to the Indian palette. For this Diwali, our campaign is all about the emotions we share as a family and how every year Diwali brings together everyone. At NIC we want to be a part of your every celebration and everyday life. This is what is exactly portrayed in our ad film. NIC is offering multiple combos this Diwali so that everyone is satiated as they celebrate the festival of lights together.”
The film is being rolled out on digital.
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