Campaign India Team
Oct 13, 2022

Coca-Cola innovates with Bluetooth enabled Diwali invitations

Rolls out ‘locked Coke’, a limited edition bottle for this year's festive season

Coca-Cola innovates with Bluetooth enabled Diwali invitations
Coca-Cola India has rolled out a technological product innovation ‘locked Coke’, a limited edition bottle for this year's festive season. 
 
The bottle is fitted with a Bluetooth-enabled cap, that is programmed to open only in the presence of the sender’s mobile phone. 
 
The innovation has been brought alive by a 360-degree campaign, including a series of digital films, partnerships with influencers, and a TVC film that has been conceptualised by Ogilvy. 

Kaushik Prasad, director, marketing, Coca-Cola, said, “We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.” 
 
Sukesh Nayak, chief creative officer, Ogilvy India, said, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations, sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.