The skincare brand, Neutrogena, has rolled out a campaign titled, ‘Uncomplicate Skincare’ aimed at helping women navigate the complexity of products and ingredients by simplifying the skincare process.
Conceptualised by Schbang, the film highlights how the brand uses scientific testing to reassure skincare newcomers. The film showcases different women who want to begin their skincare journey. However, the process tends to be complicated, with endless research, experimenting with trends and dealing with trials. The film highlights how the brand has already done all the research through scientific methods with an aim to reassure and uncomplicate skincare, making the journey towards healthy skin a possibility.
Manoj Gadgil, vice president – marketing, Johnson & Johnson India, said, “As a brand, we have always championed healthy skin for all women, be it through our products or campaigns. With #UncomplicateSkincare, we are attempting to cut through the clutter of information and provide women with the expertise they seek by bridging the knowledge gap, simplifying skincare, and offering solutions rooted in science. We constantly strive to deliver products that are scientifically crafted in labs, perfected by experts, and proven to be effective on your skin, thus commanding the trust of consumers, and this campaign reinforces our commitment.”
Akshay Gurnani, co-founder, chief executive officer, Schbang, said, “The genesis of this campaign stemmed from the fact that today's premium skincare consumer is inundated with information when it comes to finding the right product for their skin concern. This insight was used as the hook for the creative campaign articulation. #UncomplicateSkincare, the overarching thought for the year, ties in seamlessly with Neutrogena's wide array of products that are result driven and will be brought out through multiple activations across products and consumer touch-points with a good mix of video, influencers, creative story-telling, and other social media engagements.”