Myntra aims to break all beauty rules with Disha Patani

Myntra has rolled out a film to announce the launch of 'Myntra Beauty', its expansion to the beauty and personal care category.

 

The film features actor Disha Patani and has been conceptualised by Brave New World. The film aims to position Myntra Beauty as the go-to platform for beauty and personal care needs. 

 

Harish Narayanan, CMO, Myntra, said, “The beauty and personal care category has shown tremendous growth over the last year and is continuing with its strong momentum. This category has become an integral part of everybody’s life, and we aim to ensure that they can find and purchase a product of their choice to complete their look, without having to step out. The new ad film with Disha has been conceived to project Myntra as the expert for all things beauty, especially among a young target audience, by allowing us to penetrate deeper into the market and make quality beauty and personal care products available to everyone.”

 

The campaign has been spread across TV, digital and social platforms.

 

CREDITS:

 

Client: Myntra

Creative agency: Brave New World

Founder and CCO: Joono Simon

Creative director: Tara D'Souza