MPL brings in CID’s Daya to get users into gaming

Watch the campaign conceptualised by The Womb here

May 28, 2021 04:06:00 AM | Video | Campaign India Team

Esports and skill gaming platform Mobile Premier League (MPL) has unveiled a social media campaign.
Conceptualised by The Womb, the film-led campaign asks users ‘Daya ko apna game pata hain! Kya aapko apna pata hain?’ (Daya knows his game. Do you know yours?). The ‘Daya’ character in the film is in reference to TV show CID’s iconic character, who is known to break down doors to enter rooms.
The film stems from the insight that digital gamers try a lot of games before they find the game they are good at, before sticking to it. This campaign aimed to utilised celebrities who have found what they are good at, to showcase how MPL gamers can find their ‘expertise’ from the 60+ games spread across fantasy, casual, esports, etc.
Abhishek Madhavan - senior vice president, growth and marketing, Mobile Premier League, said, “With over 60 games on our platform, MPL has something for every kind of mobile gamer to try their hand at and enjoy. Our intention with this film was to showcase the multitude of games on MPL, with some fun and levity. Daya and his iconic door-breaking are a part of our country's pop-culture, and we connected that popular trope to people finding their favourite game on MPL."