MediaCom has bagged the media mandate for the Mobile Premier League following a multi-agency pitch.
MPL is a player in the mobile gaming space and had recently appointed Virat Kohli as brand ambassador.
Abhishek Madhavan, VP, growth, Mobile Premier League, said, “We are extremely delighted to appoint Mediacom as our media partners. Their understanding of the gaming audience as well as their strategy on how media can leverage the same was very sharp and focused. We are confident that together we will be able to achieve our business objectives and make MPL India’s top mobile e-gaming destination.”
Navin Khemka, CEO, MediaCom South Asia, added, “The e-gaming space is exploding, primarily due to the increasing penetration of smartphones and rising number of internet users. We are confident that together we will make MPL the go to destination for Indian gamers. With e-gamers increasing every hour and new games added every week, the platform will need repeat users and also add new users every day. This will be exciting. Let the games begin!!”
The account will be managed by the agency's Bengaluru office under the leadership of Hariharan Vishwanath.