MP promises to bring out the child within, with charming toy story

Madhya Pradesh Tourism (MP Tourism) has rolled out a TVC conceptualised by Ogilvy & Mather. 

 

The film themed 'MP mein dil hua bache sa' (In MP, your heart becomes like one of a child's) is set to a jingle with the same lyrics, sung by a young child. Accompanying visuals are toys, used to showcase the State tourist attractions. The moving toys depict MP's people, its wildlife, cuisine, Kanha National Park, Marble Mountains, Jahaz Mahal, the sarees and even an abode of peace – a monastery. The film ends pitching MP as the heart of Incredible India, punctuated by the joyful laughter of the child within.

 

The film went live on social media on 15 June 2016.

 

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Credits

 

Client: MP Tourism

Agency: Ogilvy & Mather

Production house: Hungry Films