Madhya Pradesh Tourism (MP Tourism) has rolled out a TVC conceptualised by Ogilvy & Mather.
The film themed 'MP mein dil hua bache sa' (In MP, your heart becomes like one of a child's) is set to a jingle with the same lyrics, sung by a young child. Accompanying visuals are toys, used to showcase the State tourist attractions. The moving toys depict MP's people, its wildlife, cuisine, Kanha National Park, Marble Mountains, Jahaz Mahal, the sarees and even an abode of peace – a monastery. The film ends pitching MP as the heart of Incredible India, punctuated by the joyful laughter of the child within.
The film went live on social media on 15 June 2016.
Client: MP Tourism
Agency: Ogilvy & Mather
Production house: Hungry Films
Director (film): Vijay Sawant
Producer: Dharam Valia
Chief assistant: Vipul Indulkar
Technical consultant and director of photography: Jignesh Jhaveri
Toy design: Vijay Sawant, Vipul Indulkar, Santosh Dhadve
3D Modelling: Uday Kinloskar, Omkar Mestri and Mahee Pal
3D Printing: Sameet Gupte, Amogh Patkar at Imaginarium Mumbai
Illustration: Vipul Indulkar and Vijay Sawant
Painting and finishing: Girjesh Jaiswar, Nikhil Jadhav and Rajesh Bane
Assembly: Ashish Borse, Santosh Kamtkar, Saurabh Mistri, Pankaj Salkar, Nisar Shaikh, Saurabh Gholam, Prashant Ghawali,
Engineering and mechanics Santosh Dhadve and Vijay Sawant
Embedded programming and automation: Arun Barman
Map design and illustration: Vishwajeet Gade, Rohan Kudalkar
Bucharest production: Guiliano Doman, Isabela Opran, Marina Marilyn at Family Film Romania
Offline editor: Vipul Indulkar
Colourist: Pranay Shegde
Online: Pranay Shegde, Abhijit Debnath, Jayant Hadke at FHOA
Music: Subhajit Mukherjee
Singer: Rashi Harmalkar at Pure Voices
Sound design and mix: Chester Misquitta, Carl Noronha at Plug Inn
Making stills: Vikendra Rathore
Storyboard: Durgesh Velhal
(Amended at 1300 hrs on 11 July to credit Hungry Films as the production house. The error in credits published earlier is regretted.)
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