Campaign India Team
Oct 10, 2016

MMGB: Orient Electric celebrates the Durga in every woman

Watch the ad film conceptualised by Contract Advertising here

Orient Electric has rolled out a film that for the ongoing Durga Puja and Navratri festival. The film has been conceptualised by Contract Advertising.
 
An older woman opens her window on a floor above. She sees a young woman playing football on the street with men, keeping goal. As the girl makes a save, she strikes the pose of Goddess Durga. She is the first of many in the film to do so. Next up is a lady traffic police constable at a signal. After refueling a car, a lady worker at a petrol pump does the same. At a bus stop, when a man stares at her, another young woman poses with poise as the Goddess. The film's message appears on screen: 'To our daughters who carry on the fight every single day. Orient celebrates the Durga in every woman. Happy Durga Puja and Navratras. #DoALittleGood'. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

43 Seconds Ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 hour ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.

15 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea and more, in our weekly round-up of account wins and people moves.

18 hours ago

Google unleashes AI updates and adds greater ...

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.