The Work
Campaign India Team
Oct 10, 2016

MMGB: Orient Electric celebrates the Durga in every woman

Watch the ad film conceptualised by Contract Advertising here

Watch the ad film conceptualised by Contract Advertising here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Google plugs into India’s quick commerce ad rush

5 Google plugs into India’s quick commerce ad rush

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

From patriotism to purpose: Brands mark Independence Day

8 From patriotism to purpose: Brands mark Independence Day

Blog: Har ghar tiranga made easier

9 Blog: Har ghar tiranga made easier

From milk runs to makeovers: India’s subscription shift

10 From milk runs to makeovers: India’s subscription shift

Related Articles

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
Advertising
Oct 09, 2024
Campaign India Team

Finolex’s Navratri campaign is beautiful, but pipes ...

Durga Puja 2022: Brands begin celebrations
Advertising
Sep 29, 2022
Campaign India Team

Durga Puja 2022: Brands begin celebrations

Orient Electric hires Anika Agarwal as chief marketing and customer experience officer
Marketing
Sep 12, 2022
Campaign India Team

Orient Electric hires Anika Agarwal as chief ...

Orient Electric pitches Independence Day as a day to do something good instead of a holiday
The Work
Aug 16, 2016
Campaign India Team

Orient Electric pitches Independence Day as a day ...

Just Published

Dentsu appoints bankers to seek buyers for international business
Advertising
38 minutes ago
Shauna Lewis

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.

Spotify tunes up for programmatic advertising push
Advertising
23 hours ago
Vinita Bhatia

Spotify tunes up for programmatic advertising push

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
The Work
1 day ago
Campaign India Team

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

AI storm: Will agencies sink or soar?
Opinion
1 day ago
GS Shridhar

AI storm: Will agencies sink or soar?

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.