navratri

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
Oct 09, 2024
Campaign India Team

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras

The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?

MMGB: Orient Electric celebrates the Durga in every woman
Oct 10, 2016
Campaign India Team

MMGB: Orient Electric celebrates the Durga in every woman

Watch the ad film conceptualised by Contract Advertising here

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