Campaign India Team
Jan 06, 2014

MMGB: Nissan Rogue lures audience to ‘Open the briefcase’

View the campaign conceptualised by TBWA\Chiat\Day here

This campaign starts off rather innocently. But a few seconds into the car chase that forms the core of the film, you’re hooked.  
One thing leads to another. Like the briefcase moving from the bike rider to the front seat of the Nissan Rogue – to the passenger at the back. And your moving from the first film on YouTube video to the ‘reveal’ on the brand’s Facebook page.
The real intent of the campaign comes through here: Click on a ‘briefcase’, and stand a chance to win a Rogue.
If car chases are not your thing, view the ads below.
California Dreamers

Theatre de la Bastille
Have a wonderful work week.


Campaign India